CEO Powercast


007: How Does (Re)Branding Affect Brand Loyalty? | Avi Shenkar (BLO/OUT)

May 12, 2016

We're back! After two weeks off, Charlie and Evan discuss the marketing secrets of chains and franchises. They also discuss what branding and rebranding is doing for customer loyalty, specifically what CORE Hydration and Orangina are doing in the "functional beverage" space. This week also features an interview with Avi Shenkar, CEO of BLO/OUT, one of the fastest-growing chains of blow dry bars in the country. Avi gives listeners his inside secrets to real customer service, generating sales, attracting new customers, and how free umbrellas keep his customers coming back. 

Charlie and Evan are looking for several emerging businesses who would be interested in discussing their business on-air. Would you like to get some free strategy from the pair? Email Producer John-Michael for more info -