CEO Powercast

23
Mar

003: Building a Personal Brand on LinkedIn | Brian Smith (UGG Australia)

Charlie and Evan discuss putting yourself in time out to avoid "businessman overload", when you should accept a deal even if there might be more money on the table, the crux of an hourly charge, the LinkedIn content dashboard you may never have seen, and some great tips on getting someone's attention on LinkedIn.


They are also joined by Brian Smith, founder of the renowned international brand UGG Australia, who discusses how Pink Floyd and following your passion helped him in the uphill battle of building an iconic brand. They also explore how a celebrity contributed to 1600% sales growth in one season, how UGG Australia would have been thrown off Shark Tank, and his book The Birth of a Brand


Brian's Website: (http://bit.ly/BrianSmithWebsite)

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15
Mar

002: Does Internet Kill or Create Retail Sales? | #ExpoWest | Daniel Mumby

Charlie and Evan discuss Evan's #50for50 weight loss crusade, the ups and downs of trying to support your retail brand in an Amazon.com world, and the annual natural products utopia that is #ExpoWest. 


Today's guest joins us from Oz! He is "That StartUp Guy" (and Evan's new mancrush), Daniel Mumby. The group considers whether treps are born or made, why women make stronger and better entrepreneurs, how to raise $5 million for your startup (and why you shouldn't), and the power of LinkedIn.


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8
Mar

001: Social Media Influencers? | Josh Shaw

Charlie and Evan debate the value of posts from high visibility Social Media Influencers to millions of followers versus endorsements from the "Power Middle" with smaller, built-in communities - where do you place your bets? To balance out the heated debate, they interview Josh Shaw, CEO of MISSION Athlete Care, the multi-million dollar company behind the Cool Towels brand.


Co-founded in 2009 by Shaw and an elite group of world-class athletes including Dwyane Wade, Serena Williams, David Wright, and Mia Hamm, MISSION has quickly become one of the fastest growing sport brands in the consumer goods sector. Fusing both science and field-tested insights from athletes has put MISSION in a position to truly lead the market with game-changing innovations. Under Shaw's leadership, MISSION has grown 10-fold over the last 6 years.


More About Mission: (http://www.missionathletecare.com/)

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