CEO Powercast co-hosts Charlie Fusco and Evan Morgenstein give away tips for hiring dedicated employees and who your first hire should be. They also argue the impact of Puma’s latest celebrity spokespeople, Rihanna and Kylie Jenner, and how hiring two American females in their 20's will drive Puma's lifestyle and athletic sales internationally across all demographics.
Today's guest is NuStep Sales and Marketing Vice President Steve Sarns. The group talks about the close-knit nature of a family business, how entrepreneurs can replicate that on a larger scale, how being a ski bum in his 20's made him a successful salesman, and why he is dedicated to keep his manufacturing in the United States. They also touch on database marketing and why it has becomes NuStep's primary focus.