CEO Powercast


004: Your Personal Brand In Real Life | Forbes Riley

March 30, 2016

Evan and Charlie debate personal branding examples like Martha Stewart, Jack LaLanne and Spanx founder Sara Blakely. Do you have to be a "jerk brand" like Simon Cowell, Steve Jobs and Donald Trump to be truly successful? Find out why outsourcing your brand's social media to a 24 year old is stupid.

Today's guest is Forbes Riley, one of America's most recognizable pitchwomen, who has sold more than two billion dollars in products on HSN, QVC, and infomercial platforms and found personal success with the SpinGym. A true pioneer of personal branding, she talks about how PR agents couldn't handle her, why she decided to become her own manager, and why being fired was a high point in her life. She also shares secrets she learned at 2AM in the QVC London green room on building a 30 million dollar company. Evan and Charlie rapid fire questions about networking, work life balance and her relationship with Jack LaLanne.