CEO Powercast


003: Building a Personal Brand on LinkedIn | Brian Smith (UGG Australia)

March 23, 2016

Charlie and Evan discuss putting yourself in time out to avoid "businessman overload", when you should accept a deal even if there might be more money on the table, the crux of an hourly charge, the LinkedIn content dashboard you may never have seen, and some great tips on getting someone's attention on LinkedIn.

They are also joined by Brian Smith, founder of the renowned international brand UGG Australia, who discusses how Pink Floyd and following your passion helped him in the uphill battle of building an iconic brand. They also explore how a celebrity contributed to 1600% sales growth in one season, how UGG Australia would have been thrown off Shark Tank, and his book The Birth of a Brand

Brian's Website: (