Charlie and Evan debate the value of posts from high visibility Social Media Influencers to millions of followers versus endorsements from the "Power Middle" with smaller, built-in communities - where do you place your bets? To balance out the heated debate, they interview Josh Shaw, CEO of MISSION Athlete Care, the multi-million dollar company behind the Cool Towels brand.
Co-founded in 2009 by Shaw and an elite group of world-class athletes including Dwyane Wade, Serena Williams, David Wright, and Mia Hamm, MISSION has quickly become one of the fastest growing sport brands in the consumer goods sector. Fusing both science and field-tested insights from athletes has put MISSION in a position to truly lead the market with game-changing innovations. Under Shaw's leadership, MISSION has grown 10-fold over the last 6 years.
More About Mission: (http://www.missionathletecare.com/)